Mercator Advisory Group's new report, Single-Merchant Wallets: Mobile Payments for the Immediate Future, compares single-merchant wallets with universal ones, classifies the two major types of single-merchant mobile wallets, and describes which merchants are in the best position to implement the two types. The report also profiles multiple solutions currently available for consumers and forecasts the growth pattern for single-merchant wallets, with a particular focus on the effect of universal mobile wallet proliferation.
- Explanation of why universal mobile wallets take far longer to gain traction than single-merchant mobile wallets, and how single-merchant wallets can benefit merchants both before and after universal wallets become mainstream
- Classification of the two types of single-merchant mobile wallets and comparison of the merchants best suited to implement each type
- Profiles of five single-merchant mobile wallet solutions on the market, including historical details, usage statistics, and information on design and infrastructure
- Five-year forecast of total annual transaction volume for single-merchant mobile wallets employed by U.S. merchants
This report is 21 pages long with five exhibits.
Companies mentioned in the report include: Bank of America, Citi, CorFire, Dinerware, Dunkin Donuts, Facebook, Firethorn Mobile, First Data, Google, Isis, LevelUp, mFoundry, MICROS, PNC, POSitouch, Qualcomm, Revel Systems, SK C&C, Sprint, Square, Starbucks, Virgin Mobile.