This individual Report Retail Credit Cards: New Interest In An Old Topic is available for purchase. This Report is available to members of Mercator Advisory Group’s Credit Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
Retail Credit Cards: New Interest In An Old Topic
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
This report examines the venerable world of private label and co-branded retailer credit cards, and the market forces that are shaping this segment. The vast majority of retailers have turned their programs over to third party issuers, but these retailers' interest in payments as a sales enabler and relationship building tools have never been higher. And with more payment vehicles and providers at their disposal, retailers increasingly focus on developing their optimal payments strategy.Highlights of the report include:
- Private label credit card programs owned and managed by retailers continue to dwindle in number.
- Third party retail portfolio purchasers continue to grow, but contract renegotiations and renewals may alter the competitive landscape.
- In-store competition among merchant-sponsored payment vehicles is intensifying, as merchants deploy co-branded, private label, decouple debit.
- Emerging payment providers may be creating the next generation of networks and applications for retail, posing a competitive risk to traditional private label programs.
- The promise of credit for all is as enticing as it ever has been, and retailers and lenders are responding by designing products designed to evaluate consumer's risk in a way that supports their funding any purchase from that merchant; whether it is through a co-branded credit card, proprietary card or at the transaction level.
Ken Paterson, Director of the Credit Advisory Service at Mercator Advisory Group, and one of the report's authors comments, "to the consumer, the private label world is alive and well and in some ways, better than ever. To the retailer, their branded accounts can now be part of a layered payments strategy designed to maximize consumer purchasing opportunities. To the issuer, the general purpose versus proprietary card war is over and the market has found some degree of balance. As the smoke clears, consumers still want access to easy credit and retailers still want to increase spend. In-store credit was born out of this simple need, so while the economic pie may be sliced up differently, roles have changed, and new players have come on board, this is the core need to be addressed."
One of the 6 Exhibits included in this report.
The report is 32 pages long and contains 6 exhibits
Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at http://www.mercatoradvisorygroup.com/.
For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to: email@example.com