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    This individual Report Private Label Credit Cards: A Market, Not Just a Niche is available for purchase. This Report is available to members of Mercator Advisory Group’s Merchant Services Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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Private Label Credit Cards: A Market, Not Just a Niche

Private label credit cards: 300 million cards and counting

Mercator Advisory Group releases a new research report defining the co-brand and private label credit card markets in the U.S.

Private label credit cards, which can only be used in a defined group of retail locations, are a unique and very competitive market segment within the credit card industry. While similar in some ways to co-branded general purpose credit cards, private label credit cards (sometimes abbreviated PLCC) are a complementary product that addresses different needs. They have particular appeal to consumers with low credit scores and a need to finance large purchases. New competition from fintechs like Bread and Klarna is putting pressure on the industry, requiring greater innovation.

Mercator Advisory Group’s latest research report, Private Label Credit Cards: A Market, Not Just a Niche, sizes the market for private label credit cards and analyzes the growth potential of this often-overlooked market segment.

“The wheels fell off the private label credit card business in the 1990s as general purpose credit cards simplified the consumer’s wallet with a single solution,” commented Brian Riley, Director, Credit Advisory Service, at Mercator Advisory Group, author of the research report. “As the economy soured, retailers needed cash on their books to purchase new inventory, rather than supporting consumer credit,” Riley continued. “Large financial institutions now dominate the space and partner with retailers to relieve the demands of consumer credit. There is plenty of room to grow with smaller retailers as e-commerce and mobile payments develop.”

This research report is 21 pages long and has 9 charts and 4 tables.

Companies mentioned in this research report include: ACI Worldwide, Albertsons, Alliance Data Systems, Aldi, Amazon, American Express, Apple, Bank of America, Barclays, Bridgestone America, Capital One, Carlyle Group, Chase, Chevron/Texaco, Citi, Comenity Bank, Costco, Credit First National Association (CFNA), CVS, Dollar Tree, Exxon, Federated Stores, First Data, Fiserv, Ford Motor Company, GM, H-E-B Grocery, Home Depot, Kohl’s, Kroger, Macy’s, Mastercard, McDonalds, Mercedes Benz, Nordstrom, Publix, Rite Aid, Royal Ahold, Sears, Synchrony, TD Bank, Target, Toyota, U.S. Bank, Verizon, Visa, Walgreens, and Wal-Mart.

Highlights of the research report include:

  • A comparison of merchant co-branded general purpose credit cards and private label credit cards

  • Estimates of the private label credit card market through 2022

  • Leading providers of co-branded credit cards and private label credit cards

  • Market opportunities and measures to counter fintech models

  • Credit underwriting standards for private label credit cards