This individual Report Premium Credit Cards 2011: Chasing The Affluent Consumer Post-Recession is available for purchase. This Report is available to members of Mercator Advisory Group’s Credit Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
Premium Credit Cards 2011: Chasing The Affluent
Boston, MA -- With more card issuer interest and focus on pursuing affluent and high net worth (HNW) consumers with excellent credit histories, the credit card industry has responded by expanding or enhancing the perks offered to wealthy cardholders.
Mercator's newest report, Premium Credit Cards 2011: Chasing The Affluent Consumer Post-Recession, highlights developments in credit card usage and products among the wealthiest consumers in the U.S. This report first examines the current market opportunity by updating key affluent and HNW consumer statistics that are fundamental to card product development in the affluent space, and addresses questions such as: Is this market growing? Is it saturated with card products? Has card spending increased among affluent cardholders since our last measurement in 2007? Next, the report reviews the growth of the major card product platforms, provides an update on new features and benefits of the leading super premium offerings, and profiles some new entrants in this space.
Highlights of the report include:
Estimations, trends, and penetration rates in premium credit card spending over the last three years.
Tactics leading issuers have employed to differentiate proprietary premium card brands as the main premium card network product platforms have grown in market penetration.
The primary means of differentiating primary cards, along with features of the products.
Comparison grids of the features/benefits of the most popular premium card offerings.
Ken Paterson, VP for Research Operations at Mercator Advisory Group and Director of the Credit Advisory Service, the author of the report comments; "All things considered, the marketing of premium credit cards must be considered as success, and the fact that it has been achieved in difficult economic times is both remarkable and logical. Affluent and high net worth consumers are clearly finding value in the products, and are showing a notable willingness to pay for them."
One of the 16 exhibits included in this report:
The report is 32 pages long and contains 16 exhibits.
Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to firstname.lastname@example.org.
For free industry news, opinions, research, company information and more visit us at www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor. About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.