Customer Interaction

Order Form

    This individual Report Personal Financial Management: Expanding the Market and the Opportunity is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Personal Financial Management: Expanding the Market and the Opportunity

New research on the use of Personal Financial Management (PFM) tools identifies opportunities among Gen Y customer segment.

Personal Financial Management: Expanding the
and the Opportunity

Boston, MA -- The rapid expansion over the past 4 years of free Internet PFM sites such as Mint, and Pageonce have focused attention on a growing segment of PFM users concentrated in the internet savvy Gen Y customer segment (ages 18 - 34). Over the past year a number of new PFM solutions from start-ups as well as solutions from existing online banking vendors are rapidly gaining traction among banks and credit unions.

In this report Personal Financial Management: Expanding the Market and the Opportunity we examine the current state of the market, identify the PFM features that are used most frequently and take a close look at PNC's innovative Virtual Wallet account.

The PFM market has long been dominated by Quicken and anchored by higher income individuals who have between financial relationships that they need to bring together in order to understand their financial position and net worth. According to Bob Landry Vice President Mercator Advisory Group's Banking Group. "The new PFM solutions are battling for a younger age segment who are the high potential customers of the future. These entry level PFM users want a way to manage their spending and start saving for the all the firsts they have ahead of them; the first TV, the first car, the first marriage, the first home and the first child."

Highlights of this report include:

Estimates of PFM usage by age group

Overall PFM adoption and adoption by solution source by age segments

Analysis of PFM tool usage

Estimates of PFM usage frequency

Detailed review of PNC Virtual Wallet product features and adoption estimates

One of the 9 exhibits in this report:

This report is 23 pages long and has 9 exhibits.

Companies mentioned in theis report include: Fiserv, Geezeo, Harland Financial Solutions, Intuit, Jack Henry and Associates, Jwaala, Lodo Software, Microsoft, Money.Strands, Online Resources, Pageonce, PNC, Q2online, S1, Strands, Wesabe, and Yodlee.

Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Please visit us online at

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to

Follow us on Twitter @

About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal