This individual Report Payments Innovation in SE Asia: Through the Looking Glass is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
Payments Innovation in SE Asia:
Through the Looking Glass
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
The long standing perception is that the SE Asia card industry is light years ahead of the US in terms of payment technologies. But... is this really the case? Is the grass actually greener or is it that the looking glass through which we view this region is green tinted.
This, the latest report by Mercator Advisory Group, takes a closer look at the SE Asia region and investigates payment initiatives that are widely considered technologically advanced. Nick Holland, Director of the Emerging Technologies Advisory Service for Mercator Advisory Group and co-author of the report has a different take on the traditional view:
"Why they have cell phones that double as contactless electronic wallets and why we still have magnetic stripe cards isn't purely down to technological advancement but more to do with historic, regional and cultural differences. We still swipe our cards at checkout because we have a system of real-time fraud mitigation that works. And since it works, we have had no reason to fix it. Due to the extremely high cost of telecommunications in the region, Japan and other innovators had to take an alternative evolutionary path to compensate for this. Not better, not technologically beyond our reach, just different..."
Visa and MasterCard Presence in the SE Asia Region (2003),
One of nine exhibits included in this report
The report analyzes the hub of innovation stemming from the Sony FeliCa card and its affiliated brand names: Suica, Edy, eLIO and Octopus, NTT DoCoMo's iMode service, JCB and Kookmin Bank and contemplates the ways in which these idesa will move to US shores.
Holland sees a continued cross-pollination of ideas from east to west and vice versa, but core differences will remain irresolvable:
"The MasterCard PayPass launch this year has to be in part attributed to the success of SE Asian contactless initiatives such as Edy and Octopus proving the business case for contactless smartcards. Conversely, the shift in acceptance of revolving credit in SE Asia is a learning curve that the region is slowly climbing. Its not just about the technology, its about what it can do for the user, the merchants and all parties involved..."
The report contains 27 pages 9 exhibits.
Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at www.mercatoradvisorygroup.com.
For more information call Mercator Advisory Group's main line: 508-845-5400 or send email to email@example.com.