Small Business PaymentsInsights

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    This Report is available to members of Mercator Advisory Group’s Small Business PaymentsInsights Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members.

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

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Payment Acceptance – The Payments Shift

U.S. Small businesses are seeing card usage increase as the payments market shifts.

Mercator Advisory Group new survey research finds a greater share of small businesses’ sales are coming from cards as the pandemic causes changes to how people pay.

You must be subscribed to Mercator's Small Business PaymentsInsights service to download this Report

Mercator Advisory Group’s new Insight Summary Report, 2020 Small Business PaymentsInsights, Payment Acceptance - The Payments Shift, reveals that U.S. small businesses are starting to see a shifting payments environment among their customers. The report is the second of three from Mercator’s annual Small Business PaymentsInsights Survey Series, a part of Mercator’s Primary Data Service. It is based on findings from Mercator Advisory Group’s online survey of 2,000 U.S. small businesses fielded in March and April 2020.

The report is a detailed look at the way small businesses in the U.S. accept payments. Topics covered include; sales channels, payments accepted, and the payment vendor relationship.

“Small businesses are adapting to the changing consumer payments payment behaviors. As consumers increase their usage of card payments, small businesses are modifying their acceptance to include options such as mobile wallets and contactless technologies,” states the author of the report, Pete Reville, Director of Primary Data Services including Small Business PaymentsInsights Survey Series at Mercator Advisory Group.

The report is 65 pages in length.


Companies mentioned in the report include: Alibaba, American Express, Apple, Chase , UnionPay, Clover, Discover, Fiserv, Google, LevelUp, Mastercard, PayPal, Revel, Samsung, Shopify, Shopkeep, Square, Stripe, Verifone, Visa, WeChat

Highlights of this report include:

  • Since 2018, fewer respondent have a physical store, while mobile apps as a sales channel are increasing and the use of field sales reps is decreasing.

  • With regard to the online sales channel, more small businesses are relying on third party web sellers, such as Amazon and eBay, than they were last year.

  • Small business satisfaction with their primary payment services provider is quite high (82%) although it has decreased from 88% in 2018.

  • EMV acceptance seems to have plateaued at around 70% for the last three years.

  • More firms are offering a discount for the use of cash than last year (33% vs. 25%).