North American PaymentsInsights

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    This Report is available to members of Mercator Advisory Group’s North American PaymentsInsights Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members.

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    This individual Primary Data Report is not available as a single purchase. 


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Mobile and Tablet Banking: Catalyst for Change

Report from Mercator Advisory Group's CustomerMonitor Survey Series probes customer useand branch impact of mobile, tablet banking. Mobile devices are changing the way consumers manage their lives, including their financial lives. The rapid proliferation of Internet-accessible mobile devices (combined with broader availability and popularity of mobile banking apps) is driving mobile banking adoption. According to CustomerMonitor Survey Series data, by October 2012 more mobile banking customers were using apps from their financial institutions than from the mobile Web to conduct mobile banking activities.

You must be subscribed to Mercator's North American PaymentsInsights service to download this Report

Mobile and Tablet Banking: A Catalyst for Change is the sixth in a series of eight consumer survey reports based on Mercator Advisory Group's CustomerMonitor Survey Series. The foundation of this study is data obtained during a national sample of 1,008 online consumer survey responses completed between October 23 and November 2, 2012. The study examines market dynamics including: changes in mobile and tablet usage, methods and frequency of communication with financial institutions, various banking activities performed by mobile device, and mobile banking's impact on branch visitation.

"Mobile banking offers a new level of convenience, engaging customers with more frequent contact at a lower cost. Yet, financial institutions need to make it easier, more secure and responsive to bank by mobile," stated Karen Augustine, manager of CustomerMonitor Survey Series at Mercator Advisory Group and the author of the report.

Highlights of this report include:


  • Trending of mobile Internet access, different access methods, mobile banking activities and methods, and demographics of mobile banking users
  • Shifts in communication methods with FIs, preferred methods, and banking activities performed based on device type
  • Challenges to mobile banking adoption and mobile device security and reliability ratings
  • Importance of real-time access by type of banking activity


The report is 51 pages long and contains 23 exhibits


Members of Mercator Advisory Group CustomerMonitor Survey Series Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.