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    This individual Report Introduction to the Russian Payment Market is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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Introduction to the Russian Payment Market

New research from Mercator Advisory Group examines past, present, and potential future developments in Russian payments.

After languishing for many years, the Russian payment market is quickly becoming one of the most attractive international markets with many domestic segments well positioned to grow exponentially in the near future.

From strong growth in debit, credit, and prepaid card issuing to an e-commerce market that could grow by 25 percent annually, the Russian payment market is intriguing. Between 2007 and 2011, although still a small payment market, Russia demonstrated growth in segments including payment card issuing, bank branch and ATM deployment, POS terminal rollouts, and e-commerce comparable to the leading international payment destinations, including China. Introduction to the Russian Payment Market, the latest in a series of Mercator Advisory Group reports examining international markets, sheds light on Russian payments and unravels their mystery.

"Initially, the Russian payment market appears stout, especially with the number of debit cards exceeding the total population of the country. However, under closer scrutiny the wider payment market is confounding. Despite the large number of debit cards issued, formal bank account penetration is less than 50 percent. Furthermore the overall number of ATMs and POS terminals is tiny compared with the size of the population. These oddities of the Russian payment market highlight the significant prospect for growth in the future," comments Tristan Hugo-Webb, Analyst for Mercator Advisory Group's International Advisory Service and the primary author of the report.

Highlights of the report include: 


  • Examination of trends in payment card, banking, merchant, and e-commerce segments between 2007 and 2011
  • Projections for the Russian payment market segments for the near future (2013, 2015, and 2020)
  • Comparison of the Russian payment market to that of other countries including Brazil, India, and China
  • Summary of selected Russian payment industry leaders and their role in the overall domestic payment market 


The report is 27 pages long and contains 11 exhibits.


Companies mentioned in this report include: Assist, Chronopay, CyberPlat, MasterCard, QIWI, Russian Post, Sberbank, United Card Service, Visa, WebMoney, Yandex, and Zolotaya Korona.

Members of Mercator Advisory Group's International Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.