This individual Report India Prepaid Market 2011 is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
India Prepaid Market 2011
Third of Mercator's International Series Examines Infrastructure,
Trending, and Market Potential
Boston, MA -- With 1.2 billion residents and the world's ninth largest economy, India is the world's largest underdeveloped payment market. Despite regulatory pressure and progress in the banking industry, the country's infrastructure and banking systems remain inadequate and lacking. While this environment creates room for prepaid development, it also makes sustained industry growth challenging. As a result, closed-loop prepaid dominates the market, and semi-open loop issuers have had to be creative in delivering products work within the current environment before the banking industry catches up.
Mercator's latest research provides a comprehensive overview of the prepaid card market in India. Both open and closed-loop prepaid card markets are discussed, along with an analysis of 11 major prepaid categories. The report also examines major players in the business ecosystem as well as strategic issues such as the regulatory environment and industry trends.
"Within the Indian prepaid market, non-traditional prepaid cards play an important role in serving local consumer need." Terry Xie, director of Mercator Advisory Group's International Advisory Service and principal analyst on the report, commented. "Paper card-based prepaid products became very popular among Indian consumers as they are accepted even at smaller merchants where POS terminals are not installed. For prepaid issuers, developing non-traditional card-acceptance solutions is huge because they allow prepaid cards to be widely adopted without traditional POS infrastructure is not there. And the consumer and merchant base can be migrated towards the more traditional mag-stripe card solution when the industry develops. Today, the prepaid card market in India is booming with the co-existence of both non-traditional and traditional card products."
This report is the third in Mercator's International Prepaid Market series, following China and the U.K.
Highlights of the research findings include:
A review of the players offering competitive prepaid solutions to both organizations and consumers in different market segments.
2010 sales in the India prepaid market, loads across 11 prepaid categories, and the segment accounting for 79.1 percent of the total market. Dominance and growth outlook for closed and open-loop offerings.
Drawbacks and advantages of India's underdeveloped banking infrastructure.
Shifts prepaid card companies are making to appeal consumers with different needs in this increasingly competitive market.
One of 12 exhibits included in this report:
This report contains 34 pages and 12 exhibits.
Companies mentioned in this report include: Airtel M Commerce Services, Axis Bank, State Bank of India, ICICI Bank, HDFC, MasterCard, Visa, American Express, Paymate, JP Morgan Chase, India Oil, Corp, Pizza Hut, Bharat Petroleum, Future Group, Bharat Sanchar Nigam Ltd , Pine Labs (Onedesk), Sodexo, Itzcash, and Venture Infotek, among others.
Members of Mercator Advisory Group's International Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to email@example.com.
For free industry news, opinions, research, company information and more visit us at www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.