In the research report, Improving Banking Performance with Analytics and Market Segmentation, Mercator Advisory Group reviews how expectations can be met, and in many cases exceeded, by leveraging expanded capabilities available through customer relationship management (CRM) and analytics systems.
“Many FIs are looking to more powerful customer and predictive analytics solutions working with more robust and insightful enterprise marketing systems to engage more closely with their banking customers and build long-term, sustainable, and profitable relationships,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
This report is 25 pages long and has 16 exhibits.
Organizations mentioned in this report include: D+H, Equifax, FICO, FIS, Horicon Bank, MicroStrategy, SAS, and Westpac Bank.
Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.