This individual Report Global Sweep: NFC Technology to Redefine Smartphone Services is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
Global Sweep: NFC Technology to Redefine
New research report by Mercator Advisory Group looks at the future development of International Near Field Communication marketsBoston, MA -- Designed to support wireless and contactless data communciations with another competible device within a short range, NFC-enabled devices are clean, quick, and convenient ways to carry out tasks such as payments, ticketing, loyalty, among others.
Mercator Advisory Group's latest research provides an up-to-date view of developments, issues, and trends in Near Field Communications-based products and services worldwide.The Global Sweep: NFC Technology to Redefine Smartphone Services report examines recent developments in the handset market, forecasts the handset market out to 2015 under different scenarios and provides an economic analysis of the business model of Near Field Communications (NFC) mobile payments for mobile network operators.
Broadening the scope of this report, potential revenue sources other than payments and a survey of key markets most likely to see the first wave of NFC mobile payments are included.
"NFC means a lot to the mobile industry. Not just that it can bring in payments revenues but as a foundation for a whole set of services that allow consumers to interact with the physical environments around them using their mobile handsets," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and principal analyst on the report, comments. "Mobile Network Operators should not expect to see tremendous revenues from payments any time soon. But MNOs are realizing that the possibilities brought about by NFC are just too important to future businesses."
Highlights of the report include:
After years of delay, the NFC market appears to finally heating up as industry players work out plans to best position themselves for the expected arrival of NFC in 2011.
Mercator forecasts that a total of 116 million smartphones equipped with NFC will be shipped in 2011 barring a major setback. The number will more than double in 2012 to reach about 260 million. The annual shipment of NFC smartphones will reach more than 510 million in 2015.
Consumer adoption of NFC-based services will likely lag behind the penetration of NFC devices. Most consumers probably won't see the value of NFC until 2012, when related services and infrastructures are in place along with ample applications.
While payments remain the core of NFC-based services, MNOs will find it hard to rely solely on payment-related revenues to break even from NFC investments. Merchant rewards programs, public transit ticketing, and alternative payments, among others, will also be important parts of the NFC business models.
One of the 3 exhibits included in this report:
This report contains 29 pages and 3 exhibits.
Companies that are mentioned in or that contributed to the report include but are not limited to: Apple, AT&T, Barclaycard, Bling Nation, Broadcom, China Mobile, China UnionPay, DeviceFidelity, Discover, Google, KT, MasterCard, Nokia, Orange, Paypal, SK Telecom, T Mobile, Verifone, Verizon, Visa.
Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to firstname.lastname@example.org.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors.