The report contains 40 pages long and 12 exhibits
Terry Xie, Director of Mercator Advisory Group's International Advisory Service and principal analyst on the report comments, "Card markets in the East Asia-Pacific area share similar cultures, beliefs, and consumer behaviors. However, foreign companies should be aware that strategies that are applicable in one market are not necessarily applicable across the entire region. To benefit from the opportunities in these markets, the differences and uniqueness of each individual market within the region should be recognized, and strategies tailored accordingly."
The most recent report from Mercator's International Advisory Service provides an overview of current state of the East-Asia Pacific card market and an analysis of recent market trends and metrics, and profiles of select card markets within the region, including China, Malaysia, Thailand, Philippines, Indonesia, and Vietnam.
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