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    This individual Report EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV is available for purchase. This Report is available to members of Mercator Advisory Group’s Merchant Services Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


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EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV

EMV QR codes could solve the e-commerce fraud problem if merchant concerns can be overcome.

Mercator Advisory Group releases a new research report on the latest developments in point-of-sale technologies, including EMV chip cards, NFC, and QR Code.

Card networks and merchants have had an adversarial relationship over the past 10 years. This has obstructed the deployment of more secure and convenient payment technologies at the point of sale, including EMV “smart cards,” mobile wallets equipped with Near Field Communication (NFC) technology, and contactless cards. Merchants have gone their own way on mobile wallets, preferring Quick Response (QR) Code-based mobile wallets to the NFC-based mobile wallets championed by the networks, banks, and mobile device manufacturers. Online retailers, for their part, complain that EMV has merely shifted fraud from the physical point of sale to the e-commerce site.

Mercator Advisory Group’s latest research report, EMV Technology Update: EMV Classic, Faster EMV, and Now QR Code EMV, goes into detail on how these technologies work, and what card issuers need to do to ensure that EMV QR codes meet a friendlier reception than other network-backed standards.

“EMV got off to an extremely rough start in the United States,” comments Tim Sloane, Vice President, Payments Innovation, at Mercator Advisory Group, author of the report. “While the networks were able to improve the EMV experience by streamlining the process flow, a considerable amount of ill will built up, endangering the reception of a technology that normally merchants would welcome, since it greatly resembles the technology they themselves have adopted. Concentrating on the major pain point of e-commerce fraud would help give EMV QR Code the best chance of success, along with applicability in countries where the point-of-sale infrastructure is underdeveloped relative to the availability of mobile phones.”

This document contains 15 pages and 4 exhibits.

Companies mentioned in this research report include: American Express, Apple, Discover, Google (Android), Mastercard, NYCE, Pulse Star, Starbucks, and Visa.

Highlights of the research report include:

  • A brief history of efforts to improve the security and customer experience at the point of sale

  • Detailed process flows for EMV, “quick” EMV, and consumer-presented and merchant-presented EMV QR Code

  • Analysis of why NFC has not taken off in the United States and what might be done to change this

  • Recommendations on how EMV QR could best be brought to market