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Delineating the Mobile Value Chain: A Holistic View of Mobile Payments


Delineating the Mobile Value Chain: A Holistic
View of Mobile Payments

New research by Mercator Advisory Group overviews the NFC value chain and major participants in both the NFC and QR value chains

Boston, MA -- As excitement surrounding mobile payments develops, most of the focus has been placed on the wallet apps such as Google Wallet and Isis jockeying for position. However, the success of a mobile payments system will depend on far more than which piece of software will be used on the most devices. A fully functional system will require the integration of a number of different factors, including POS terminals, processing, the devices themselves, and more.

Mercator Advisory Group's new report, Delineating the Mobile Value Chain: A Holistic View of Mobile Payments, defines all eight points of the mobile payments value chain, explaining precisely how each point factors into the system as a whole. Systems based on Near Field Communication (NFC) technology are examined first, and then those based on Quick Response (QR) codes are reviewed. The report profiles a major participant in the mobile payments market for each point along both value chains. In addition, the report forecasts consumer use of EMV, NFC, and QR code-based payments between 2012 and 2020.

Highlights of the report include:

Clear definitions of each value point required for a mobile payments system to function (from start to finish) as well as examples of organizations involved at each value point and the products they currently offer

Forecast of the number of consumers using EMV, NFC, and alternative mobile payments systems (such as QR codes) each year from 2012 until 2020

Discussion of the potential for QR code-based payments, both for the short term and once NFC uptake has accelerated

"Over the past few years, the emergence of mobile wallets has been among the most anticipated developments in the payments industry," says Dave Kaminsky, Analyst in Mercator's Emerging Technologies Service and author of the report. "However, the development of mobile payments requires input from a large number of organizations across both the payments and mobile industries. From mobile device manufacturers and operating system developers to point-of-sale (POS) terminal manufacturers and payment processors, each has a part to play in bringing mobile payments to life."

This report is 25 pages long with six exhibits.

Companies mentioned in the report include: Samsung, Google, RIM, Starbucks, Isis, Visa, American Express, Gemalto, First Data, SK C&C, CASSIS International, ACI, AJB, Heartland Payment Systems, Square, Naratte, PayPal, Mobeam, mFoundry, LevelUp, Paydiant, Apple, VeriFone, Ingenico, Groupon, FourSquare, and Yelp.

Members of Mercator Advisory Group's Emerging Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Please visit us online at www.mercatoradvisorygroup.com.

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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.