Emerging Technologies

Order Form

    This individual Report Defining a Strategic Path for Banks Regarding EMV, Tokens, Apple Pay, and Mobile Apps is available for purchase. This Report is available to members of Mercator Advisory Group’s Emerging Technologies Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2450 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




Defining a Strategic Path for Banks Regarding EMV, Tokens, Apple Pay, and Mobile Apps

Research Forecasts Mobile Commerce Volume and Identifies Strategies for Filling the Gaps of Current Token-Based Payment Mechanisms

Mercator Advisory Group research identifies mobile payment partners that can deliver ATM access, P2P services, and other functions missing from Apple Pay and other token-based solutions while simultaneously laying a foundation for potentially competitive in-store payment options.

Video Press Release

Members Only – Executive Summary

A research report from Mercator Advisory Group, Defining a Strategic Path for Banks Regarding EMV, Tokens, Apple Pay, and Mobile Apps, presents consumer research evidence for why most banks will adopt Apple Pay, forecasts m-commerce dollar volume out to 2025, and identifies the gaps that Apple Pay adoption creates, including the lack of ATM support and the inability to enable payments in the banks’ existing mobile application. The report evaluates different approaches financial institutions can take to fill these gaps while also establishing a strategic plan that minimizes risk by establishing gap-filling relationships that may also offer a second-source supplier for mobile payments.

While banking institutions and other organizations are anxious to provide mobile payment capabilities to their most profitable customers, it is imperative they find the right strategic path in a difficult and highly complex mobile payment marketplace that is being targeted by multiple industries and large corporations within those industries. In particular, financial institutions must recognize that tokenization will span more than just card networks. The institution must consider a tokenization strategy that will protect the consumer’s account number, not just the PAN, for all external communications, which includes person-to-person (P2P) payments, bill pay, ACH, and all other external interactions.

“The need for the protection implemented by tokenization far exceeds the reach of any single payment implementation, so financial institutions should consider this strategy that incorporates various payment mechanisms and suppliers under a broader tokenization scheme,” comments Tim Sloane, VP, Payments Innovation, and author of report.

This report is 30 pages long and contains 8 exhibits.

Companies mentioned in this report include: American Express, Apple, AT&T, Chase, China UnionPay, Discover, EMVCo, FIS, Google, JCB, MasterCard, NACHA, Paydiant, PayPal, Samsung, Softcard, T-Mobile, Verizon, Visa, and Wells Fargo.

Members of Mercator Advisory Group's Emerging Technologies Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Highlights of the report include:

  • Data documenting U.S. consumer attitudes toward mobile payments and predicting volumes for mobile commerce

  • Documentation for the drawbacks and gaps associated with the current payment solutions offered by Apple and the nationally branded networks

  • Illustrated explanation of how various token-based mobile payments schemes work

  • Questions for financial institutions to ask when evaluating mobile payment solutions

  • Description of a broader tokenization scheme and identification of the payment mechanisms Mercator Advisory Group recommends FIs consider under such a scheme