In spring 2018, Mercator Advisory Group
fielded its third annual web-based survey of U.S. small businesses (between $500,000
and $10 million annual sales) regarding payment acceptance, business-to-business,
or B2B,-payments and use of banking services and alternative lenders. Business
Credit Cards and B2B Payments: Opportunity to Improve Market Penetration is
the second of three reports summarizing the results of the 2018 Small Business Payments and Banking Survey.
The survey finds that fewer small businesses report using
business credit cards than did in the previous years’ surveys (61% in 2018,
down from 71% in 2017 and 69% in 2016). Millennial owners aged 18 to 34 are
less likely than older owners to use business credit cards and more likely than
older owners to use their own personal credit card, charge card, or debit card.
More than 2 in 5 U.S. small businesses report that cash
flow management is a concern to their day-to-day operations, including nearly
half of owners; more millennials than older adults report this to be the case.
Half of small businesses who use business credit cards tend to borrow on them,
including 1 in 4 who regularly do so. Millennial owners are more likely than
older owners to regularly borrow on their business credit cards.
Cash flow concerns cause small businesses to use credit
lines wherever they can, seeking more generous credit lines from business
credit cards and loans from banks, nonbanks, and alternative lenders.
The responses to a survey question asking
about the importance of business credit card features revealed, surprisingly,
that more firms consider important features of a credit card to be no annual
fee (79%), good customer service (78%), and a generous credit line (usually
over $10,000) (77%) than consider rewards important (75%), rewards being a
feature that most business credit cards do offer. A competitive APR rate (74%)
is also important to small firms, for whom borrowing on credit is common. Among
the rewards offered, cash back is important to more firms than are airline
travel rewards or merchandise rewards.
“Small business owners worry about cash flow
and often use credit cards to borrow in a pinch. Fewer small businesses report
using business credit cards in 2018, as they need to have an adequate credit
line with good customer service to be able to use the cards for more purchases.
While rewards are important, they need credit and don’t want to have to pay an
annual fee for having the card. There’s an opportunity for issuers to move more
B2B purchases on personal credit cards over to business credit cards,
particularly for millennial owners,” notes Karen Augustine, Mercator Advisory Group’s Senior
Manager of Primary Data Services, the author of this report.
In total, over 2,000 key decision makers and
influencers in U.S. small businesses with annual sales of $500,000 to $10
million were surveyed in March 2018, weighted to reflect the demographic
profile of U.S. small businesses according to the latest U.S. County Business
Patterns data by NAICS classification code. Previous
surveys in this series, conducted in 2016 and 2017, were not weighted and used
a targeted sample of small businesses by size that accept payment cards, making
year-to-year comparisons of the responses to some survey questions difficult.
Yet, 95% of the 2018 sample accepts payment cards.
This report contains 46 pages
in slide form and 24 exhibits.
Companies mentioned include: American
Express, Kabbage, Lending Club, Mastercard, OnDeck Capital, PayPal, Prosper, and