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    This individual Report 2012 Mobile Banking Market Assessment is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2450 per document. 


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2012 Mobile Banking Market Assessment

New research from Mercator Advisory Group examines key influencers and market drivers in this rapidly evolving market

In new research, 2012 Mobile Banking Market Assessment, Mercator Advisory Group explores how retail financial institutions can increase interaction with customers and members to include 24x7, anytime anywhere service, and also expand their reach beyond simple demand deposit account transactions.


"In this report, we review the burgeoning mobile banking market and evaluate key trends and market drivers that are contributing to its impressive and staggering growth. Mobile banking adoption has accelerated at unprecedented rates, rivaling the speed-to-adoption of such consumer "must have" products as telephones, dishwashers, automobiles, and color TVs," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.

Highlights of this report include:


  • The factors contributing to the phenomenal growth of mobile banking
  • The impact of increasing mobile consumer usage to the market, new opportunities for customer engagement, and new benefits for financial institutions
  • Three key areas of change in customer behavior that are being driven by mobile banking
  • The three modes of mobile banking and the circumstances when each is most appropriate for use
  • The reasons not all consumers are comfortable with using mobile devices for banking
  • The new advances opening the door to additional features and capabilities to further grow the mobile banking channel
This report is 25 pages long and has 15 exhibits.


Organizations mentioned in this report include: Apple, ACI Worldwide, Euronet, FFIEC, FIS, Fiserv, Google, Harland Financial Services, and mFoundry.