Mercator Advisory Group, using a recognized national research panel firm to perform online surveys of 3,000 U.S. adults weighted to reflect the U.S. household demographics based on the latest U.S. Bureau of the Census data. In general, samples of the 1,000 size have a sampling error of +/- 3.1% at the 95% confidence level for questions reported for all respondents (subsegment analyses have higher sampling errors due to the reduced subsample size). Our expanded panel of 3,003 responses in 2013 supports a sampling error of +/- 3.1% at the 95% confidence level for questions at many subsegment levels.
Mercator Advisory Group is providing eight topically grouped reports (see below for coverage themes) at two data collection times during the year. Subscriptions run on a 12-month basis from time of signup and include access to all new research and the full catalog of past CMSS research.
The CustomerMonitor Survey Series on Payments is focused on Debit, Credit, Prepaid and Mobile Payments based on the online survey of 3,000 U.S. adults fielded in June of that year. The CustomerMonitor Survey Series on Banking and Channels focuses on Branch Banking, Self-service, ATM and Other Channels as well as Mobile, Tablet and Online Banking based on an online survey of 3,000 U.S. adults fielded in October of that year.
Prior to fielding, we work with clients to refine the most useful and relevant topics in each of these areas. We aim to keep much of the topics available for year-over-year tracking and add several new topics each year. The four payment reports are typically delivered by year end and the four banking and channel reports are typically delivered within the first half of the following year. A subscription is based upon 8 reports delivered within the year of membership.