Top 50 Retail Financial Institutions' Debit Card Rewards and Loyalty: 2012 Annual Review
New report from Mercator Advisory Group examines the debit card rewards programs of the top 50 banks and credit unions
Boston, MA - January 28, 2013 - In Top 50 Retail Financial Institutions' Debit Rewards and Loyalty: 2012 Annual Review,
Mercator Advisory Group provides its annual examination of changes in
the rewards and loyalty programs of the leading U.S. debit card issuers.
This year the programs for banks and credit unions were examined,
looking at the top 25 in each category based on asset size.
2012, we continued to see the proliferation of merchant-funded programs
across the survey constituency, which tended to flatten the landscape.
There were fewer branded programs as a result, making those that
remained stand out more among their peers.
"We look to 2013 as having the potential to be a turning point in the offers market as consumers
will be looking for better ways to strategically leverage the multitude
of offers thrown at them on any given day. This presents the potential
for financial institutions to step in as loyalty aggregators, not just
offer providers, creating services around individual rewards program
management," says Patricia Hewitt, director, Debit Advisory Service and the author of this report.
Highlights of this report include:
- A discussion of the modifications, additions, and strategies of leading debit card issuers
of the primary market drivers affecting loyalty strategies in the
industry including mobile applications and international variations
- Notable changes in programs from 2011
detailed matrix of the top 25 retail banks' and top 25 credit unions'
debit card issuers' rewards and loyalty programs (including
characteristics and qualifications for participation and network brand)
One of five exhibits in this report:
This report is 20 pages long and has five exhibits and two appendixes'.
Companies mentioned in this report include:
Bank of America, U.S. Bank, Wells Fargo, JPMorgan Chase, PNC Bank,
Fifth Third Bancorp, Citizens Bank, Visa, MasterCard, Navy Federal
Credit Union, Zions Bank, Neiman Marcus, Verizon, AT&T, and The
Golden 1 Credit Union.
Members of Mercator Advisory Group???s Debit Advisory Service
have access to this report as well as the upcoming research for the
year ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send e-mail to firstname.lastname@example.org.
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