Sarah Grotta, Industry Veteran, Joins Mercator Advisory Group

Mercator Advisory Group adds senior executive industry talent to lead coverage in the debit arena 

Boston, MA - April 15, 2015 - Mercator Advisory Group is pleased to announce the addition of Sarah Grotta, a 20-year payments and banking industry veteran, to its team of analysts as head of the company’s Debit Advisory Service.

Sarah will be covering debit issuing in addition to bill pay, person-to-person solutions, ACH, and other “pay now” products. Her professional credentials include over 20 years of broad payments and banking experience with a track record of new product innovation including market-leading solutions, development of realistic new product business plans, product road maps, new product requirements, and successful marketplace launches.

Her experience includes senior leadership positions in a mix of large financial institutions and fast-paced startups including KeyBank, SunTrust, Springbok Services, and DimpleDough in addition to managing her own consulting firm. Sarah’s responsibilities have included managing debit card and prepaid card lines of business, merchant services and ISO sponsorship portfolios, growing an ACH consolidation business as well as deploying a surcharge-free ATM solution.

"Mercator Advisory Group is a unique research firm due to our deep expertise and dedication to the payments space. We enthusiastically welcome Sarah Grotta to our team. She has had a distinguished career in the payments sector having worked at KeyBank, National City Bank, and SunTrust in senior payments roles. She has significant experience consulting and working with product innovation and startups. She brings the right combination of experience base, network of connections, and consulting background to provide exceptional service for our clients," said Robert Misasi, CEO and president of Mercator Advisory Group. "In addition to driving the Debit Advisory Service, Sarah will play a critical role in consulting and strategic assignments in the space. She is a very strong addition to the team."

Sarah's specific areas of strength include:
  • Long-term product road map development

  • Product assessment and market gap analysis

  • Tactical business modeling and budgeting

  • Development of go-to-market plans

  • New product business requirement design
Sarah holds a BS from Miami University in Finance.

About Mercator Advisory Group:
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal