Mobile Payment Case Study: NTT DoCoMo's Proximity Mobile Commerce Platform

Abstract: Since 2004, NTT DoCoMo, the largest mobile carrier in Japan, has been operating a proximity mobile commerce platform that offers a variety of functions including, but not limited to, card payments. This note takes a close look at the platform; believed to be the world's most comprehensive proximity mobile system.

This is a Mercator Advisory Group Note and is available through a membership services relationship. It is also available for one-off purchase.

 

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