Mercator Advisory Group Pioneers Next Generation Research Services
Mercator Advisory Group announced their entrance into the strategic research industry today. This market is currently served by Gartner Group, Forrester Research and International Data Corporation. The launch signals a fundamental shift in the research community to highly specialized industry-specific firms. Mercator Advisory Group addresses these needs for the consumer payments industry.
This shift has taken place over the past twenty years and is due to the increased integration of technology and business process. Information on technology alone, or technology as it relates to the broad financial markets is no longer enough. To provide meaningful insight and analysis, it is necessary to examine the strategic impact of technology within specific lines of business. End user organizations increasingly demand highly-specialized, third-party, objective information resources.
Mercator Advisory Group released six new research reports in its area of focus:
- Credit Scoring and Analytic Technologies: ROI Better than Ever
- The Evolution of Debit: Poised for Aggressive Growth
- Wal-Mart and FDC: The Battle for the US Consumer
- Contactless Payments at the POS: A Tsunami on the Horizon
- Loyalty Programs: Chip's Real Potential Unlocked
- Micropayments Get Smart: Online Debit and Chip a Winning Combination
According to Robert Misasi, President & CEO, "Mercator Advisory Group was founded to address the need for independent and objective research as it relates to the consumer payments industry. We provide unmatched value through our precise focus and our commitment to exceptional service. "
Mr. Misasi is a graduate of the Wharton School at the University of Pennsylvania and a former member of Deloitte & Touche's Capital Markets Group, and worked for a boutique research firm before joining TowerGroup in 1999. When asked about TowerGroup's pending sale by Reuters, he declined to comment.
About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory service firm focused exclusively on the consumer payments industry. They provide actionable insight and analysis on the impact of technology on business process with an emphasis on the opportunity for new revenue generation and cost reduction.
For additional information, please call 508-845-5400 or visit: www.mercatoradvisorygroup.com