Mercator Advisory Group Announces Three New Services: Prepaid, Retail Banking, and Corporate Banking

Boston, MA -- Mercator Advisory Group is delighted to announce the launch of three new advisory service areas:
                Retail Banking
                Corporate Banking

The Prepaid Advisory Service drives additional depth of content and analysis in this rapidly expanding area, allowing additional coverage in the following areas:  Prepaid Annual Benchmark reports, Network Branded Segment Research, New Models/Evolving Markets, In-Store Gift Card Opportunities, Closed Loop Segment Research and Channel related research.  See our website at this link:   Prepaid Advisory Service.  This service is the only research service presently available in the market research industry with an exclusive focus on all prepaid content. 

As the leading provider for payments industry research, Mercator is pleased to announce that we will also be providing banking advisory services:

The Retail and Corporate Banking Services provide context for payments related coverage and allow Mercator to build upon its message of focus and service by serving our clients in additional areas of interest.  Please see our website for additional information: Retail Banking Advisory Service and Corporate Banking Advisory Service

Robert Misasi, President of Mercator Advisory Group, comments, "Our coverage in payments has always looked heavily at business process, market opportunities and strategic initiatives that have a direct impact on profitability.  Our customers have asked for additional insights and guidance in areas we presently cover.  For example, we have looked at channel related coverage (Mobile, Internet, ATM, Branch, IVR/Call Center) as it relates to payments related services.  Now, through our banking services we will now look at the implications across the wide-range of banking and payments related products and services."

Robert adds, "What is really critical here is recognizing that Mercator Advisory Group continues on its mission to provide depth of content in payments services at a level unequaled in the industry andthat Mercator understands that context is critical and is committed to bringing new services to market to support our client's strategic initiatives in banking and payments arenas.  As transaction related fees and services remain such a large share of bank profitability, this is natural extension."

Mercator Advisory Group's research and advisory services now include:

Mercator is also pleased welcome the following additions to our team:

Elizabeth Rowe
Group Director, Banking Services

Elizabeth Rowe is the Group Director of Mercator's Banking Advisory Services practice. She comes to Mercator after 11 years at Guideline (formerly FIND/SVP) with extensive research and consulting experience working with large retail and corporate banks and their vendors as the leader of Guideline's Financial Services Group. At Guideline, she also introduced and directed the company's Private Capital Research Center providing deal flow acceleration in the due diligence process for private equity clients. Her background also includes a senior position at a boutique investment firm and owning two small services businesses in Manhattan.

Most recently, in 2007, Elizabeth authored two significant syndicated reports for The first, "Non-traditional Financial Services to the Unbanked, Underbanked and WhyBank? in the U.S." focused on new product introductions and strategic opportunities/challenges financial services firms face competing for share of wallet in those retail markets. The second, the "2007 Corporate Credit Cards in the U.S." report assessed the emerging partnerships, capabilities and customer demands shaping the commercial, purchasing, procurement, payroll and small business card competitive landscape.

Elizabeth has taught at the ABA School of Bank Card Management and frequently presents at both banking and private equity conferences. She has been widely quoted in the financial press including The Economist, The Wall Street Journal, American Banker, Forbes, the Daily Deal, CNN/fn, and Money Management Executive. She has an A.B. from Harvard University and completed her graduate work at the University of North Carolina at Chapel Hill.


Sarsha Adrian
Senior Analyst, Banking Services

Sarsha Adrian is a Senior Analyst with Mercator Advisory Group's Corporate Banking practice. She comes to Mercator after 30+ years in high-tech software development and management experience with companies such as IBM, Stratus, and Digital Equipment Corporation. Sarsha also has significant experience in creating trust and continuity in alliance partnerships for companies like EDS, Fidelity Investments, and Bell operating companies.

In 1999, Sarsha joined PrimeStreet, a Royal Bank venture, as a Banking Director. In this role she developed the first Internet auction portal for small business lending and worked with leading lenders on their business strategies and back-end integration.

Most recently, Sarsha was President and Founder of Right Path Payments, Inc. an innovative Web-based B2B payment solution.

Sarsha is a graduate of Boston University.