Mercator Advisory Group Announces Primary Data Series (PDS)

Mercator Advisory Group, the leading independent research and advisory firm exclusively focused on the payments industry, announced that it is now offering the Primary Data Series (PDS), a library of valuable resources that combine both relevant payments and banking data with experiential analysis focused on today’s most critical and strategic issues.

The PDS leverages customized surveys that are topical in nature, with a concentration on the most pertinent banking and payments issues. Mercator is able to strongly recognize topics of current interest to the payments and banking industries due to our in-depth coverage of these industries and the level of input we receive from our valued clients.

Access to the PDS  library is offered as a subscription-based membership, separate of Mercator’s Advisory Services (Debit, Credit, Prepaid, International, Banking, Emerging Tech.) because it is composed of large national sample surveys, a compilation of primary data (Cross Tabs), analysis (summaries of the data set) and companion power points. This collection of cost-effective primary data and analysiscan be leveraged to validate research initiatives and business strategies, refine operations and fulfill objectives.

PDS subscribers will have a full year’s access to the library of primary data and report summaries, which cover an expanding range of topics as each year is completed.  

To deepen the value of the primary research library, PDS subscribers who are members of Mercator’s Advisory Services (Credit, Prepaid, International, Banking, Emerging Tech.) may discuss the implications of PDS findings on their unique initiatives with their Advisory Service Directors.

Intended Audience:

The Primary Data Series is designed for Product Managers, Strategic Planners, Business Development and Marketing Leadership in need of current, grounded data on topics of current interest to the payments and banking industries.


The 2009 Primary Consumer Series

The first available data series in our library is the 2009 Primary Consumer Series. Today’s volatile economic environment is forcing consumers to modify their behaviors and better rationalize their financial choices.  There is minimal publicly available information that reflects consumer payment preferences and experiences during this recessionary period. Mercator Advisory Group’s consumer research series fills this void through the delivery of quantifiable consumer research.  The 2009 Primary Consumer Series is driven by a national sample size of 1,000, representative of the U.S. consumer population.

Topics Addressed in the 2009 Consumer Payments Series:


  • Specific experiences with credit card issuers: adverse actions, positive actions, household effects
  • Changes in use of tender types
  • Expected future behavior regarding credit usage
  • Potential loyalty effects
  • Behavioral segments 


  • Product purchase history Product uses
  • Use for household budgeting
  • GP and PL reload behavior
  • Acceptability for gifting
Rewards & Loyalty
  • Program participation (10 sponsor types)
  • Evaluation of most valuable program participation; cash back, points, merchandize discounts, etc.
  • Perception of earn rate
  • Perceptions of recent reward program changes
  • Factors in selecting credit cards and checking account banks (including rewards)

Mobile & Security

  • Experience with card security issues
  • Use of contactless
  • Ownership of mobile devices and payment plans
  • Experience with text messaging and text alerts
  • Appeal of mobile security and payment concepts 


Mercator Advisory Group, using a recognized national research panel firm to execute the data collection, fields the online questionnaires with sample sizes that permit examination of critical consumer segments.

Primary Data Series Library Membership Includes:

  • All Summaries prepared by Mercator research director
  • All datasets in Cross Tab format
  • Companion PPTs
  • One Webinar for internal audience to present top-level research findings
  • Access to prior years' data and summaries (when available)
  • Members are provided with one free custom data query per topic purchased. Thereafter, a fee is applied to custom topical data queries.