Digital Marketing – Payments Content is King

Mercator Advisory Group stands uniquely positioned to assist businesses during this critical time.

Boston, MA – June 15, 2020 - In these challenging times, Mercator Advisory Group recognizes the importance that organizations must place on the digital marketing and digital communication channels. We are finding strong interest across our client base in digital communication activities, and we urge your organization to consider a planned effort in these areas.

Not all groups have the same immediate goals, and there are a range of options for your company. However, no matter which channels you use for marketing, content is king.

Mercator Advisory Group provides a unique solution set. We deliver deep industry expertise coupled with data-driven, fact-based solutions and we bring a unique, powerful delivery channel through our proprietary media platform PaymentsJournal.com. It is this trifecta which yields exceptional value for our clients.

Benefits of the Program:

  • Use of third-party insights, facts, and industry insights increases lead generation and interest in digital channels.

  • Communication programs with top clients can enhance engagement and client satisfaction helping to retain those relationships most critical to the organization.

  • Marketing is Frequency X Reach. Mercator provides the channel and the content types to drive the communication of corporate narratives.

  • Online events are an alternative in this environment. Mercator can run and host these events to drive traffic.


Deliverables of the Program:

The deliverable set will be based on the program design but will include elements such as:

  • Feature Articles
  • Podcasts
  • Webinars / Lead-Gen Focus
  • Webinars / Thought Leadership Focuses
  • Video Interviews
  • Infographics
  • Online Events
  • White Papers / Content Briefs
  • Survey-Based Programs
  • Analyst Sessions

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For more information, please call Mercator Advisory Group's main line: +1 (781) 419-1700, or send an e-mail to info@mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.