Consumers and Cash: A Love Story
New research from Mercator Advisory Group examines the relationship between consumers and cash payments
Boston, MA - January 17, 2012
- Cash is the most pervasive, and ancient, form of consumer payment. As
such, cash presents a unique set of barriers to a global industry
wanting to dig deeper into building out a fully electronic payments
market. Cash acceptance also requires less technical infrastructure on
the part of the merchant, while beinganonymous, flexible, self-reported,
self-budgeting, and readily available to any consumer with the ability
to earn an income.
In new research, Consumers and Cash: A Love Story,
Mercator Advisory Group examines how moving cash transactions to
e-money offers one of the few net new growth opportunities for retail
financial institutions and tightens revenue streams for governments.
contemporary portrait of cash as a tender type has to acknowledge the
fact that the dynamics of cash usage are more complex than for most
other consumer payment forms. This is due to the fact that
cash payments take place inside and outside legal and regulatory
boundaries in more embedded ways than any other form of tender,"
comments Patricia Hewitt, director of Mercator Advisory Group's Debit Advisory Service and author of the report.
Major highlights of this report include:
- The knowledge gaps surrounding the cost of acceptance pertaining to cash payments.
current value of consumer cash payments in the United States (and the
estimated percentage of all consumer payment volume this figure
two distinct demographic segments of cash usage and how they will
affect product strategies designed to expand into cash transaction
stakeholders that must contribute toward solving the cash "problem" by
addressing the needs of managing micropayments and offering equivalent
benefits of convenience and liquidity.
One of 11 exhibits in this report:
This report is 24 pages lolng and has 11 exhibits.
Entities mentioned in this report include:
Federal Reserve Bank, U.S. Treasury, PayNearMe, PayPal, Walmart,
Western Union, ZipZap, Coinstar, eBay, MoneyGram, Amazon, and Greyhound.
Members of Mercator Advisory Group's Debit Advisory Service have
access to this report as well as the upcoming research for the year
ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send E-mail to email@example.com.
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About Mercator Advisory Group
Mercator Advisory Group
is the leading, independent research and advisory services firm
exclusively focused on the payments and banking industries. We deliver
pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs. Our clients range from the world's largest payment
issuers, acquirers, processors, merchants and associations to leading
technology providers and investors. Mercator Advisory Group is also the
publisher of the online payments and banking news and information portal