An omnicommerce success story in China and soon across the globe

Mercator Advisory Group releases Alibaba/Alipay: An Emerging Technology Review from a U.S. and Global Perspective

Boston, MA – March 03, 2014 – The rise of Alibaba Group Holding Limited and its many subsidiaries, including Alipay, is sparking interest among retailers globally who are looking to boost revenue and attract new customers. It also has the attention of the many global competitors in both the e-commerce and payments space. The growth numbers across various merchant categories, consumer adoption, and sales volumes are phenomenal.

Mercator Advisory Group’s new Research Note on the strength of this China based online marketplace/omnicommerce payments company, Alibaba/Alipay: An Emerging Technology Review from a U.S. and Global Perspective, reviews their product in greater detail, their plans for the U.S. and various global markets.

In particular, this research note reviews the various operational metrics of the business, conducts an in depth discussion of their product features, and reviews their market value proposition. Alipay has targeted the travel industry, online shopping, fund investments/insurance, online gaming and telecom as major merchant acquiring segments in 2014 and beyond. With traditional boundaries blurring between the online, mobile and offline world, Alipay wants to be the center of all e-commerce activity by helping to facilitate frictionless payments between the end user and the merchant community at large. This research note explores how Alipay and the other entities of Alibaba Group Holdings Limited are impacting various market segments such as the travel industry and other retailers both in China and the United States.

“Online commerce whether via mobile devices, personal computers or tablets is booming in China, and Alibaba/Alipay is leading the way in innovation in electronic marketplaces and payments. While the numbers are staggering, the impact of this organization in both the Asia-Pacific region and globally will be enormous and breathtaking. Emerging technologies will play a huge part in this growth story,” comments Pradeep Moudgal, Director, Emerging Technologies Advisory Service at Mercator Advisory Group and author of the note.

Highlights of this Research Note include:

  • An in-depth review of the business including operational metrics, product features, and marketing strategies

  • A description of Alipay Wallet and its functionality

  • Alipay’s plans for the U.S. and select global markets in various merchant categories

Companies mentioned in this report include: Alibaba Group Holding Limited, Tencent, Weibo, Twitter, Youku, Google (YouTube), Baidu, United Airlines, iHerb, Gap, Forever 21, Travelzoo, GoDaddy, Xiaomi, Haier Electronics Group, Disney, PayPal, eBay, Amazon, peerTransfer, Square, American Express, MasterCard, Visa, Discover, and Diners Club.

This Research Note contains 15 pages and 3 exhibits.

Members of Mercator Advisory Group’s Emerging Technologies Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal