2012 Mobile Banking Market Assessment
New research from Mercator Advisory Group examines key influencers and market drivers in this rapidly evolving market
Boston, MA November 13, 2012 In new research, 2012 Mobile Banking Market Assessment, Mercator
Advisory Group explores how retail financial institutions can increase
interaction with customers and members to include 24x7, anytime anywhere
service, and also expand their reach beyond simple demand deposit
this report, we review the burgeoning mobile banking market and
evaluate key trends and market drivers that are contributing to its
impressive and staggering growth. Mobile banking adoption has
accelerated at unprecedented rates, rivaling the speed-to-adoption of
such consumer "must have" products as telephones, dishwashers,
automobiles, and color TVs," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.
Highlights of this report include:
- The factors contributing to the phenomenal growth of mobile banking
The impact of increasing mobile consumer usage to the market, new
opportunities for customer engagement, and new benefits for financial
- Three key areas of change in customer behavior that are being driven by mobile banking
- The three modes of mobile banking and the circumstances when each is most appropriate for use
- The reasons not all consumers are comfortable with using mobile devices for banking
- The new advances opening the door to additional features and capabilities to further grow the mobile banking channel
One of 15 exhibits in this report:
This report is 25 pages long and has 15 exhibits.
Organizations mentioned in this report include: Apple, ACI Worldwide, Euronet, FFIEC, FIS, Fiserv, Google, Harland Financial Services, and mFoundry.
Members of Mercator Advisory Group's Banking Channels Advisory Service have
access to this report as well as the upcoming research for the year
ahead, presentations, analyst access and other membership benefits.
Please visit us online at www.mercatoradvisorygroup.com.
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About Mercator Advisory Group
Mercator Advisory Group
is the leading, independent research and advisory services firm
exclusively focused on the payments and banking industries. We deliver
pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs. Our clients range from the world's largest payment
issuers, acquirers, processors, merchants and associations to leading
technology providers and investors. Mercator Advisory Group is also the
publisher of the online payments and banking news and information portal