Customer Interaction

Order Form

    This individual Note Web 2.0? (Virtual Banking)is available for purchase. This Note is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Note represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Notes form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Notes (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Note purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Note purchases is $1450 per document. 


    Click here for a fax-back order form




Web 2.0? (Virtual Banking)

If banks are serious about attracting, acquiring and retaining relationships with Generation Y, they need to jump at developing Web 2.0 business strategies. In the following decade, GenY (born 1978-1989) will all have entered the workforce and by 2017, Javelin Research and Strategy estimates the group's income will reach $3.48 trillion dollars. At that point, GenY will be the bankings most sought after customers and they will not only be retail customers of the bank, they will also be its small business and business banking customers.