This individual Note Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprisesis available for purchase. This Note is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
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Financial institutions have long known that small and medium-sized enterprises (SMEs) are important contributors to their revenues and profitability. Now many are redoubling efforts to understand the needs of businesses of this size and offer products and services tailored to their needs.
In a research note, Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises, Mercator Advisory Group discusses ways to reach out to this market segment and increase business with SME customers.
“Dedicating resources to serving small and midsized enterprises can deepen engagement and expand relationships with a bank or credit union’s customers in this segment and attract new SME customers, leading to benefits for both the customers and the FI,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
This research note is 9 pages long and has 3 exhibits.
Companies mentioned in this research note are: American Express, Bank of America, Chase, Citibank, Citizens Eastern Bank, Equifax, Mint.com, NerdWallet, PNC Bank, SunTrust, U.S. Bank, and Wells Fargo.
Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
One of the exhibits included in this note:
(Click to Enlarge)
Highlights of this research note include:
- Market size and composition
- Profitability of this segment of the FI’s customer base compared to consumer segment in the retail banking line of business
- Strategies such as dedicating resources for deepening customer relationships with business owners and courting SME prospects
- Products and services tailored to SMEs being offered by a wide variety of financial institutions and others
- Use of analytics to uncover prospects