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Seeking Pastures Beyond Walmart: Green Dot Buys Distribution Diversity

Green Dot Quietly Acquires Expanded Markets

Research from Mercator Advisory Group shows how two deals are changing the complexion of Green Dot’s prepaid business.

A research note from Mercator Advisory Group, Seeking Pastures Beyond Walmart: Green Dot Buys Distribution Diversity, examines how two quiet deals have given the Green Dot Corp. a larger distribution network and reduced its reliance on Walmart for retail distribution.

“Green Dot has made a strategic move that diversifies its prepaid portfolio with its purchases of AccountNow and AchieveCard,” said Ben Jackson, Director of Mercator Advisory Group’s Prepaid Advisory Service.

The acquisitions show how the prepaid industry has started to change and demonstrate the pressure prepaid providers face if they try to be a single-product business. As the industry matures, companies will discover that they need to find partners and build efficient value chains to survive in the new environment.

Companies mentioned in this research note include: AccountNow, AchieveCard, Green Dot, MasterCard, TSYS, Walmart.

Members of Mercator Advisory Group's Prepaid Advisory Service have access to this note as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Highlights of the report include:

  • A description of the two program managers that Green Dot bought 

  • A discussion of the prepaid value chain and how Green Dot’s chain will help it get efficiencies form the two deals

  • Examples of ancillary benefits that Green Dot will get from the deal