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    This individual Note Profiling the South American ATM Landscapeis available for purchase. This Note is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Profiling the South American ATM Landscape

South American ATM market holds great potential.

The ATM channel remains the most effective means of providing financial services to consumers in remote locations.

Boston, MA – May 14, 2014 – The way consumers interact with their primary financial institutions (FIs) is rapidly changing around the world as people increasingly turn to alternative channels to conduct activities that have traditionally been conducted in the branch. In mature payment markets, where smartphone, tablet, and online penetration have revolutionized customer interaction with FIs, consumers have a myriad of options from which to choose.

In South America, the branch and ATM are still the major banking channels. While in past five years, FIs across South America have made concerted efforts to extend their branch locations beyond major urban areas, the ATM channel remains the most effective means of providing financial services to consumers in remote locations.

Mercator Advisory Group’s latest Research Note, Profiling the South American ATM Landscape seeks to provide a better understanding of the South American ATM landscape by providing insight into its growth and its value to consumers as indicated by usage compared to other usage of banking channels, most notably branch and bank agent. The Note also reviews common ATM functionality offered by the leading ATM networks in South America and use of the channel as a means of interacting with financial institutions.

“With growth in the number of ATMs installed across South America likely to continue near double digits in the foreseeable future, the market’s potential is immense. The wide range of functionality available in South American ATMs demonstrates that the channel is already an important medium for financial institutions to interact with their fast-growing consumer base,” comments Tristan Hugo-Webb, Associate Director, International Advisory Service at Mercator Advisory Group and the primary author of the note.

This Research Note contains 9 pages and 4 exhibits.

Companies mentioned in this Research Note include: Banco 24 Horas, Banelco, Banred, GlobalNet, Redbanc, Suiche 7B

Members of Mercator Advisory Group’s International Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Highlights of the Research Note include:

  • Estimated total number of ATMs installed in each South American country 

  • Consumer usage of ATM channel compared to other popular banking channels (branch, bank agent, and retail outlet) as preferred method of withdrawal and deposit 

  • Overview of the functionality offered by some of the leading ATM networks across South America