Debit and Alternative Products

Order Form

    This individual Note Premium Debit: Not So Heavy Metalsis available for purchase. This Note is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Note represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Notes form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Notes (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Note purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Note purchases is $1450 per document. 


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Premium Debit: Not So Heavy Metals

Premium credit cards have evolved from gold to platinum to black as a means of maintaining elite card relevance and appeal to high-net-worth account holders. Premium debit cards, in contrast, haven't found a similar market, at least in the United States, even though premium checking accounts are pervasive. Does this indicate a new, untapped product differentiator, or will interchange fee considerations keep a lid on investments?