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    This individual Note Payroll Segmentation: Driving Payroll Cards Beyond the Unbankedis available for purchase. This Note is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Payroll Segmentation: Driving Payroll Cards Beyond the Unbanked

New payroll card solutions are emerging that offer card providers the opportunity to drive the products up-market towards more rewarding user profiles. The non-traditional approach of offering payroll cards up-market requires payroll solution providers to rethink how the cards factor in the business process and how new solutions can be leveraged to gain greater acceptability across various vertical markets.