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    This individual Note P2P Lending: Why Not P2B2P? (Peer to Bank to Peer)is available for purchase. This Note is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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P2P Lending: Why Not P2B2P? (Peer to Bank to Peer)

What if a community bank accepted funds from local residents and, at only a small premium, lend that money to other community members, while managing those loans and ensuring the original funders were repaid with interest?

Oh, WAIT!! It's happening and it's being done, not by banks, but by P2P lending web sites.

Ownership of Community-Level Lending Being Claimed by P2P Lenders

Peer to Peer or Person-to-Person (P2P) lending is the most exciting new entrant in the financial services marketplace since the invention of money. With banks paying 3% on savings accounts and collecting 13% on credit card balances, Internet entrepreneurs saw an enormous opportunity in that 10% interest spread. By disintermediating bankers and moving borrowing online, P2P lending is predicated on the premise that a channel for lower cost funding can also generate a higher rate of return for citizen lenders.

Person-to-Person (P2) Lending fulfills multiple needs as both a capitalist and social phenomenon. As with other new payment and lending channels, P2P lending is refining its distribution, delivery and collections mechanisms and while its kinks are by no means ironed out, P2P has about it an air of inevitability and profitability.