Debit and Alternative Products

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    This individual Note Online Cash Payments: Threat or Opportunity?is available for purchase. This Note is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Note represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Notes form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Notes (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Note purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Note purchases is $1450 per document. 


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Online Cash Payments: Threat or Opportunity?

Over the last several years, as online sales and bill pay have gained momentum, merchants and financial services executives have explored ways to expand their role in online purchasing and payments by attracting the potential “buyers/payers” segment. The financial services underserved are the largest of those growth segments, with sizable buying/payment potential representing untapped opportunity for the banking world. For them and for others, cash will remain part of the payments equation. All debit card industry participants should remain aware of online cash payments as an attractive alternative payment service.