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    This individual Note Online Cash Payments: Threat or Opportunity?is available for purchase. This Note is available to members of Mercator Advisory Group’s Debit Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Online Cash Payments: Threat or Opportunity?

Over the last several years, as online sales and bill pay have gained momentum, merchants and financial services executives have explored ways to expand their role in online purchasing and payments by attracting the potential “buyers/payers” segment. The financial services underserved are the largest of those growth segments, with sizable buying/payment potential representing untapped opportunity for the banking world. For them and for others, cash will remain part of the payments equation. All debit card industry participants should remain aware of online cash payments as an attractive alternative payment service.