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    This individual Note Mobile Payment Case Study: NTT DoCoMo's Proximity Mobile Commerce Platformis available for purchase. This Note is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Mobile Payment Case Study: NTT DoCoMo's Proximity Mobile Commerce Platform

Since 2004, NTT DoCoMo, the largest mobile carrier in Japan, has been operating a proximity mobile commerce platform that offers a variety of functions including, but not limited to, card payments. This note takes a close look at the platform; believed to be the world's most comprehensive proximity mobile system.