Customer Interaction

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    This individual Note Instant Card Issuing: The Good Idea Makes a Come Backis available for purchase. This Note is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Note represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Notes form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Notes (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

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    The price for individual Note purchases is $1450 per document. 


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Instant Card Issuing: The Good Idea Makes a Come Back

Instant Card Issuance has been available to bank and credit union ATM and debit card issuers for years. But how relevant is the platform experience in the context of mobile banking strategies? The answer could be very relevant as financial institutions work harder than ever to differentiate themselves in the market, avoid commoditization, manage risk, and control costs. Card networks have cooperated by allowing unembossed cards in the market and suddenly, it might make sense to ask consumers to come back into the branch.