Debit and Alternative Products

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    This individual Note EMV Debit: Starting Slowlyis available for purchase. This Note is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Note represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Notes form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Notes (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Note purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Note purchases is $1450 per document. 


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EMV Debit: Starting Slowly

By remaining one of last countries to embrace EMV technology, the United States has a better understanding of the challenges and benefits that EMV debit cards can offer. To date, EMV debit strategies in the U.S. market have caused only ripples in the U.S. payment pool. However, with the growing number of applications available to EMV technology and the backing of the four major card networks, EMV debit in the U.S. is more a matter of how than when.