Debit and Alternative Products

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    This individual Note Dual-Message Debit Makes Its Entranceis available for purchase. This Note is available to members of Mercator Advisory Group’s Debit and Alternative Products Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Dual-Message Debit Makes Its Entrance

EFT debit networks are introducing dual-message products to participate in e-commerce, mobile, and other PIN-less transactions 

Mercator Advisory Group releases research on how dual-message debit products could change the business case for debit

Several of the EFT debit networks are launching or rapidly developing dual-message debit solutions, in which the authorization and the clearing of information is accomplished in two distinct transactions. Mercator Advisory Group’s report, Dual-Message Debit Makes Its Entrance, looks at how dual-message debit allows these networks to compete directly with the global networks in all channels.

“Debit routing is in a state of flux at present. EMV and tokenization have taken their toll on the transactions flowing through EFT debit networks. By launching dual-message products, they can now compete for online and mobile transactions as well as gain access to merchants who haven’t incorporated PIN hardware,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group and author of the report.

This research note examines how the networks evolved to this point in their history and how dual message could dramatically impact the debit market should merchants believe the financial benefits are sufficient.

This report has 10 pages and 3 exhibits.

Companies mentioned in this report include: Accel, Discover, First Data, FIS, Fiserv, Jeanie, MasterCard, NYCE, PULSE, Shazam, STAR, and Visa.

Highlights of the research note include:

  • Understanding of single- and dual-message transactions

  • Review of how interchange is evolving between the EFT and global debit networks

  • Markets that the EFT debit networks will pursue with their new services