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a population of nearly 122 million in 2015, Mexico has the 12th largest
population in the world. President Enrique Pena Nieto was elected in 2012
promising to bring reforms to the country and make the country more attractive
to foreign investment. The country’s payments future is promising, and Mexico
already has significant infrastructure in place that can accelerate the
migration to electronic payments.
potential among both the existing banked and unbanked populations of Mexico
highlights the likelihood that in a relatively short time Mexico could be
transformed into one of the leading markets for electronic payments outside of
the more mature economies around the world.
Mercator Advisory Group’s
latest research note, Country Payments Market Profile: Mexico,provides a high-level examination of
key banking and payment indicators like the number of branches and ATMs and
number and value of payment card transactions. Data for 2014 and growth within
the past five years is presented as well as Mercator’s SWOT analysis of the
market’s strengths, weaknesses, opportunities, and threats to evaluate its
attractiveness from the perspective of the payments industry.
“While geographically part of North America, Mexico is
far more aligned with other countries in Central and South America in terms of
its electronic payment potential. As investment and industry interest has
increased in these regions, Mexico should not be overlooked. Although it is not
at the same level or may not have the same degree of payments development as
Brazil, Mexico is at or above the development of other markets in the region
including Argentina, Colombia, and Chile,” comments Tristan Hugo-Webb, Associate Director, Global
Payments Advisory Service at Mercator Advisory Group and the
primary author of the note.
note contains 10 pages and 6 exhibits.
Companies mentioned in this note
include: Visa, MasterCard.
One of the exhibits included in this note:
(Click to Enlarge)
Highlights of the research note include:
- Overview of evolving retail banking industry in Mexico with statistics on branch and ATM growth over the past five years
- Statistics on the evolving consumer payment mix in Mexico and commentary on the changing dynamics
- Insight into Mexico's payment acceptance landscape domestically and discussion on emerging payment trends like e-commerce and mobile payments