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    This individual Note Beyond Brand Awareness with Exclusivity Contracts - An Olympic-Sized Opportunity for Prepaidis available for purchase. This Note is available to members of Mercator Advisory Group’s Prepaid Advisory Service. Please be advised that this Note is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Note contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

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Beyond Brand Awareness with Exclusivity Contracts - An Olympic-Sized Opportunity for Prepaid

With its sponsorship making it the only card brand accepted at the 2010 Olympic Games in Vancouver, Visa Inc. undoubtedly boosted awareness of its brand, however in the new age of prepaid, these sponsorships gave the brand networks the additional opportunity to move dollars from competitors' bank accounts to partner controlled prepaid accounts.