Mercator Advisory Group’s Consulting Services team delivers a customized services approach to payments industry participants that includes:
- Strategic market advice
- Competitive intelligence
- Payments industry training
- Highly customized Go-to-Market collateral
Our consulting teams have extensive industry knowledge and project management experience within all segments of payments. Each project team includes lead research analysts, specialized consultants, and project managers, who cumulatively bring a broad range of insight and expertise to each engagement.
Representative Project Types: Mercator Advisory Group routinely completes engagements for clients including issuers, merchants, processors, FSIs, industry associations, and solution vendors. We have also significantly increased our international consulting reach. Each client brings a unique set of business challenges so our project plan includes a customized analyst team, methodology, and deliverables for each engagement.
Market Strategy Development: Independent, expert council on decisions including:
- Entering new geographies
- Developing new product sets
- Assessing local competitors
- Understanding local market product requirements
- Creating market-entry messages
Market Sizing and Forecasting: Global companies weighing market opportunities leverage Mercator to understand and compare regional/country-level geographic IT spending characteristics, trends, and direction. We also help evaluate competitive market shares.
Go-to-Market Strategies: Mercator develops customer-facing marketing collateral to educate and demonstrate our clients' value propositions. These outreach efforts can include:
- Vendor sales force training
- Sales team educational knowledge briefs
- Webcast presentations
- Reviews and commentary on internally developed brochures and presentations
White Papers: Mercator works with your team to help develop objective and authoritative publications that often become integral pieces of an integrated marketing campaign.
Benefits to Custom Research and Consulting Clients:
Mercator provides highly efficient, timely, fact-based solutions and recommendations.
With Mercator Advisory Group, your consultants are our analysts – the same experts who continuously study the industry are your project partners. The extensive knowledge of our analyst team equates to expertise and strategic advice that are highly focused on your specific business need. This combination of benefits enables clients to:
- Gain actionable market and customer insights
- Implement effective product development strategies
- Accelerate go-to-market plans
Mercator offers fixed-price engagements –enabling our clients to budget with accuracy and confidence.