Consulting Services

Go-to-Market Services

Mercator Advisory Group can assist your organization with a full range of go-to-market services from vendor selection to implementation, primary survey data, business and pricing models, and product launch planning.

Vendor Selection. Including vendor environmental scans, market differentiators, and value drivers. RFP support from development to diligence.

Product Positioning. Review of collateral, sales deck, advertising, and marketing messaging.

White Papers/Executive Briefs. Documents designed to leverage both brands for sales executives, targeted audiences, or thought leadership-focused, including short and long papers. 

Case Studies. Company or solution profiles, benefits analysis, and objective results analysis.

Webinars. Online sessions, branded and hosted by our clients on topics, market issues, product dynamics, and case studies.

Custom Content. Newsletter, website articles or executive presentations.

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