Mercator’s Advantage: Fact-Based Insights and Advice, Delivered Efficiently
Benefits to Consulting Services Clients
Mercator Advisory Group has the expertise, industry focus, and experience to deliver impactful, targeted banking and payments consulting services to our market. From helping to formulate an effective sales deck to managing an RFP, our analysts have the experience to effectively respond to your ongoing project needs.
We regularly provide clients with custom-designed quantitative and qualitative research that deliver the combination of data, analysis, and opinion needed to support strategic and tactical decisions.
Mercator Advisory Group offers a full range of banking and payments consulting services including market readiness and forecasting, RFP support, roadmap development, environmental scans and go-to-market positioning, custom consumer and business surveys, and thought leadership programs.
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MERCATOR’S ADVANTAGE
Fact-Based Insights and Advice, Delivered Efficiently
RESEARCH
From a team actively researching payments exclusivelyCUSTOM RESEARCH & CONSULTING
Willing to perform tactical & strategic engagements often <100k
Mercator Advisory Group delivers expert strategic advice, proprietary research, payments industry training, and highly customized Go-to-Market collateral to payments and banking industry participants. Our consulting professionals have extensive industry knowledge and project management experience within all segments of the banking and payments industries. Project teams are comprised of lead banking and payments research analysts, specialized consultants, and project managers, who together bring insight and experience to each engagement.
We help our clients develop business strategies, fine-tune product development and pricing, educate new employees, define and implement marketing campaigns, and evaluate market entry strategies. Mercator Advisory Group provides clients with custom-designed quantitative and qualitative research that deliver the combination of data, analysis, and opinion needed to support strategic and tactical decisions.
STRATEGY OPTIMIZATION
Product Planning
Assumption Testing
Forecasting
Market Readiness
RFP Support
COMPETITIVE & MARKET REVIEW
Industry Environment Review
Emerging Players
Product to Feature Comparison
Go-To-Market Positioning
Pricing Models
DIFFERENTIATION & POSITIONING
Thought Leadership Series
Product Positioning
Sales Deck Review
Marketing & Advertising
Market Sensitivities
RISK MITIGATION
Objective Review
Informed Analysis
Experience-Based Opinions
PLANNING & IMPLEMENTATION
Best Practices
Product Configuration
Regulatory Issues
Education & Training
Roadmap Development