Roles and Responsibilities
Robert Misasi is founder and President of the Mercator Advisory Group. He has advised many of the world's top financial institutions on business and technology issues and has managed strategic market research and consulting assignments for member clients around the globe.Robert is committed to the belief that Focus and Service are the two attributes that drive successful membership-based research firms. Mercator Advisory Group is a prime example of this providing enhanced member value through depth of content and meaningful analyst relationships. This leads to deeper industry expertise and a network of relationships that is unmatched in the industry.It is this expertise and network value that differentiates Mercator Advisory Group as a strong business partner for our member firms. Further, our members gain comfort in knowing that all resources are directed to furthering the payments industry charter.Background Previous ExperienceSince founding Mercator Advisory Group in 2003, Robert has continued to develop and enhance the role of Mercator through introducing Mercator's CustomerMonitor Survey Series (CMSS), a leading primary data vehicle that is utilized by our clients to monitor changes in customer behavior and attitudes towards payments industry products and services.In 2011, Robert launched PaymentsJournal, a news and information web portal for the industry. PaymentsJournal is the first analyst-driven news aggregation and free content hub site for the industry. Robert is also a private investor in market research and financial services oriented advisory/consulting firms.He and Mercator Advisory Group are frequent contributors to leading industry publications including: American Banker, The Wall St. Journal, Digital Transactions, Bank Technology News, Card Forum International, Card Technology, Smart Card News, CardLine, Cards & Payments, The Green Sheet, and Digital Transactions. EducationUniversity of Pennsylvania - The Wharton School, BS Accounting, Entrepreneurial Management.
WEBINARAnalyst Roundtable: Customer Retention and Engagement