Major Highlights of This Report Include:
An examination of the business drivers, market dynamics, and technical advancements that have resulted in the creation of a wide variety of hybrid cards and accounts.
An analysis of the major characteristics that make up a hybrid card and a resulting definition.
A review of the seven different types of hybrid cards including examples.
A case study of the Fifth Third DUO card based including product strategy, best practice guidelines, and near term results of the product operating in-market.
"The challenge of expanding issuer brand equity in a market that has become highly fractionalized is a primary problem financial institutions are trying to solve in the United States. Issuing a hybrid card can be a solution that bridges the gap between legacy and emerging payment forms and creates a product construct that is more valuable...," Patricia Hewitt, director of Mercator Advisory Group's Debit Advisory Service comments.
One of 13 exhibits in this report:
This report is 28 pages long and has 13 exhibits.
Companies mentioned in this report include: Fifth Third Bancorp, CitiBank, Wells Fargo, First Data, TSYS, Dynamics, American Express, AAA, Costco, JPMorgan Chase.
Members of Mercator Advisory Group's Debit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.